TravianGames contracted The Skins Factory to create the brand identity & online game user interface for their strategy game - Imperion. The Skins Factory built the game site's overall look and feel, while developing all inner game screens.
For the brand identity design, our team focused on the dynamics of gameplay to steer the direction of the logo's design language. Imperion has three species fighting for domination over space. We created an iconic symbol of three blades influx to denote conflict that hover over a ring which symbolizes worlds. The deep alloy interior with sculpted bevel and sharp typeface carries over the danger & strength of the logo's symbol.